The following rich result for a product contains the rating, reviews, price, and availability details: There are many types of rich results, and Google is constantly adding more. Google announced that rich results is the preferred term. You may have heard terms like rich snippets, rich cards, or enriched results – they were used instead of rich results in the past. They contain more details than a regular snippet, with added visuals or interactive features, all depending on the result.Ī rich result can contain additional product information, like prices, availability or reviews, or extended navigational tools, like breadcrumbs or site search.Īs shown above, a rich result for a recipe may include cooking time, calories, or a rating and reviews given by other users and site links – in this case, to related pages on the site.Īll the additional information needed to enrich search results are pulled from the page’s structured data (a standardized format for providing information about a page). Rich results are displayed within organic search results. Video snippets appear the least frequently, appearing in only 4.6% of snippets. In other cases, it could be the text pulled from the video description. Video snippets can also answer a question using text transcribed from what is said in the video. They show a short clip from the video that illustrates the answer to the searched query. These snippets typically show Youtube videos. Any data can be formatted into a table, as long as Google can turn it into rows and columns. Google either pulls these tables from websites or forms its tables using the information found on a website. Tables work best to show data, like lists, pricing, and rates. Ideally, it should answer the question immediately and follow with extra information on the topic.Īccording to Semrush, paragraphs are the most popular featured snippet type – they make up 70% of featured snippets.
In paragraphs, Google extracts an excerpt from a page to answer the searcher’s question. But there are more featured snippet types:
Featured snippet typesĪs in the example above, featured snippets can be structured as a list and outline the necessary steps or contain compilations, rankings, and features. When choosing the content shown in the featured snippet, Google favors answers that are direct, detailed, and informative. Google’s goal is to directly answer the question by algorithmically looking up the indexed pages for the most accurate answer. The page’s meta title that the users can click to visit the page.įeatured snippets most often show up in response to question-based queries.A short text fragment extracted from the content of a target page that attempts to answer the user’s query directly.Let’s go into detail.ħ Wrapping up What are featured snippets?įeatured snippets generally appear before the first organic result on Google and are sometimes treated as result 0. Rich results increase the CTR because of the enhanced visibility and targeted results.īut this is just scratching the surface. Rich results are pulled using the page’s structured data.įeatured snippets can increase the CTR but might also sufficiently answer the query in SERPs without users needing to click. Many types will work only for specific content or websites (Recipe, Local Pack, Critic Review, Product).Īnalysis of content – both technical and on-page aspects are considered.
Most sites can provide a meaningful response or accurate data that answers a relevant query. Types are not assigned to specific industries.
Ranking high is not a prerequisite for acquiring a rich result. The page should already rank in the Top 10 results for the specific query. Here’s a summary to help you understand the essential differences between featured snippets and rich results.įeatured snippets are found above the first organic listing. They b oth show more content than a regular snippet and target specific user intent, making the results more query-oriented.īut how do they differ? Featured snippets show extracted page content in a highlighted box as a result 0, while rich results (rich snippets) are page listings enriched with additional visual or interactive elements that make them stand out. Featured snippets and rich results (rich snippets) are two common search features that go beyond the standard blue link and provide key information to the user within the SERP.
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