I’ve been invited to shadow them for a day. I am old media, in several senses-old enough to remember when writers filed pieces to editors by fax machine, old enough to be their mother. This is what makes them worthy of a splashy profile story and their first mainstream magazine feature, and also why they are wholly unimpressed by it.
#Wings over somerville plus#
By press time, they have 2.78 million subscribers on YouTube, plus 3.7 million on TikTok and more than 1.2 million on Instagram.
They are now bicoastal, as they say in Hollywood, splitting their time between their childhood home in Somerville and L.A., where Filipowicz-with whom they live and whose role might best be described as an adoptive momager-and their new talent agent at legendary Hollywood agency William Morris Endeavor help them land deals with brands such as Toyota and partnerships with other digital “creators” to help boost their numbers even more. It turns out they are very good at it, and they are making a lot more money than most of us ever will. It’s easy to downplay YouTube as a silly career-if one could call it a career, as many of their high school teachers back home were reluctant to do when Chris, Matt, and Nick announced they were forgoing college to become Internet stars instead. As one fan wrote in a comment, “They make me laugh so hard I feel like I have abs.” They are funny, except when they are serious. In an early video, called “Triplet Trivia with a Special Guest,” their older brother, Justin, comes over and plays trivia with them the loser gets their legs waxed. The brothers, 2021 graduates of Somerville High School, are Internet famous-if you’ve never heard of them, your YouTube-obsessed teenager likely has-having built a following by making 20-minute videos of themselves being teens: eating McDonald’s, going thrifting, getting haircuts, shopping for Christmas gifts for Mom, baking brownies blindfolded. In just 36 hours, all the merch will have sold out. 2003,” the year they were born-created to commemorate a major milestone in their short careers: 2 million YouTube subscribers. They are here to photograph, and be photographed in, their Sturniolo-branded line of merchandise-hoodies, T-shirts, and trucker hats featuring flowers, dinosaurs, and the words “Sturniolo, est. They pile out of a Toyota minivan driven by their manager, a former travel blogger named Laura Filipowicz, cracking jokes and chattering nonstop.
on Redondo Beach, some 25 miles southwest of Los Angeles, when 19-year-old identical triplet brothers Chris, Matt, and Nick Sturniolo arrive at the set, floppy-haired, wide-smiled, and paler than their Italian surname-or the endless California sun overhead-might lead you to expect.
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